An exciting (and dream, in my opinion!) is happening between LittleLife and JoJo Maman Bébé in the form of a design competition for pre-schoolers. This year marks LittleLife's 10th anniversary and for all of those ten years JoJo Maman Bébé have stocked their backpacks, so the collaboration seems like the perfect way to celebrate their support for each other. On the 1st June 2018 they launched their 'Design a New Backpack' competition for pre-schoolers to take part in, giving them an opportunity to see their design come to life by the end of July this year as well as win £200 JoJo Maman Bébé vouchers!