Starting this post feels a bit de ja vu because I wrote a very similar post back in 2016 when I originally launched Isabella Mai-de. Back then it was all about hand printed children's leggings and joggers, but after only a few months of being open I had to close due to morning sickness with my second pregnancy and then we entered the busy life of two children and I just didn't get around to reopening. However, in the spring/summer of 2021 I started to wonder whether I should open Isabella Mai-de back up again. Our middle daughter was due to start school in September, leaving just our youngest at home, so I felt that I'd have enough time to really concentrate on it this time. Then followed many excited months redesigning the logo, setting up the Etsy shop again, photographing products, making reels, filming TikToks, writing listings, trialing products, carving stamps, putting together new designs/patterns, sourcing stock, hand stamping labels/thank you cards, finding more sustainable packaging options etc. Along with the inevitable questions like 'will this work?', 'what if no one buys anything?' that I think are all part of launching your own business.